Usability - Get a design that will make customers love you
Is it a satisfying experience to navigate your website? Usability is all about ease of use when navigating around your website. It must be satisfying, easy and painless.
Why is it important?
Basically, usability is the road to survival on the internet. This means that if userfriendlyness is not built into your website or your online store, your chances of survival and success are very small. There are many places where it can go wrong. The best thing you can do is think usability during the design process.
Usability requires users to be consulted
When we develop new websites, a big part of the design process is to make it all userfriendly and easy to navigate.
One of the tools we use frequently is testing on a set of representative users. They get a series of tasks based on the above terms, where they test our designs. The result is that we get valuable feedback and the ability to adjust by removing things that do not work and adding things that do. Read more about our work with user tests here.